Pink October is the annual communication campaign to raise awareness among women about breast cancer screening and also to raise funds for research . It is important to advance medicine by mobilizing everyone against this disease.

This month is not only a month of awareness but also a month of hope and unity . It reminds women and their loved ones of the importance of early detection and support for people affected by breast cancer.

This campaign, created in 1985 in the United States, runs from October 1 to October 31 each year . In most municipalities, actions are put in place during the month of October (walking, running, sale of goodies, etc.). Check with your municipality if you would like to participate in one of them.

Why is it important to advance research?

• 1 in 8 women risk being affected by this cancer during their lifetime
• More than 60,000 women are affected by this cancer each year
• 12,000 deaths per year in France
• 88% survival rate if detected early, at the localized stage.

Key dates from 25 years of medical advances:

• 1998 : First targeted treatment against HER2+ breast cancer.
• 2004 : Generalization of organized breast cancer screening in France.
• 2011 : First result on the effectiveness of hormone therapy in preventing recurrence of hormone-dependent breast cancer.
• 2016 : Targeted therapy for women with locally advanced or metastatic breast cancer, positive for hormone receptors and HER2.
• 2018 : A first specific targeted therapy for BRCA1 and BRCA2 breast cancers.
• 2019 : Discovery of immune cells that attack cancer cells. Female survival improved by up to 80%.
• 2022 : First immunotherapy for locally advanced triple-negative breast cancers.

If you want to know more about the breast cancer screening campaign, go to the League Against Cancer page.

The “Ch’ti Coureurs” association:

For our second year of participation in Pink October, we have once again chosen a local association very involved in the fight against cancer: the "Ch'ti runners".

The objective of this association created in 2007 is to improve the daily lives of people affected by cancer in the Hauts-de-France region . The actions carried out aim to raise money which will then be used to finance palliative care. This palliative care is active and continuous non-medical care which is provided and practiced by an interdisciplinary team. They complement medical care and are treatments that serve to relieve the patient's pain and soothe their psychological suffering.

Each year, several actions are put in place, including Roparun, the Caudry urban trail, the Playmobil exhibition, quiz evenings, etc. in order to raise as much money as possible to help the sick.

For them, nothing is impossible . There is no such thing as small gestures and each gesture, no matter how small, can have immense consequences and can even change a life!

If you would like to know more about this magnificent association, do not hesitate to visit their website !

“Adding life to their days when it is no longer possible to add days to their lives”

Essence box and Pink October

Essence Box

Pink Ribbon Pin

€2.99

(18 reviews)

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Throughout the month of October, we will be selling pins bearing the image of Pink October and all the amounts collected will be donated to the association at the end of the campaign.

In addition, for each order that you place on our site during the month of October, €1 will be donated to this association.

We are all mobilizing during this month of October for this good cause!

Some useful illustrations for breast cancer screening:

Pink October is an annual communication campaign to raise women's awareness of breast cancer screening and also to raise funds for research . This campaign, created in 1985, runs from October 1 to October 30 each year.

According to the League Against Cancer, breast cancer is the most common cancer in France and the leading cause of cancer death in women. It is therefore important to talk about it and get tested as soon as possible.

In 2021, only half (50.6%) of the women concerned took part in organized breast cancer screening. However, when detected early, breast cancer is cured in 90% of cases.

This is why it is important for everyone to mobilize during this month of October in order to raise awareness about breast cancer screening but also to raise money to advance research.

If you want to know more about the breast cancer screening campaign, go to the League Against Cancer page.

Living the future with the CBD Team:

For our 1st year of existence, it was important to get involved in the Pink October campaign. We have therefore chosen an association in our region that is particularly close to our hearts: "Living the future with the CDB Team".

The association, located in Caudry (Nord), brings together people who are or have been affected by cancer around physical activities, such as the Dragon Boat.

But that's not all, it also and above all offers its members the opportunity to create, maintain and develop a friendship, a solidarity by providing support for the purpose of well-being.

Who better to talk about the association than its president, who for the occasion, gave us the pleasure of providing us with a nice illustration to present the CDB Team:

Essence box and Pink October

Essence Box

Pink Ribbon Pin

€2.99

(18 reviews)

 Quick view

Throughout the month of October, we will be selling goodies bearing the image of Pink October (pins and necklaces) and all the sums collected will be donated to the association at the end of the campaign.

In addition, for each order you place on our site during the month of October, €1 will be donated to this association.

We are all mobilizing for this good cause!

This year, Patricia and Alain will immerse us in the Middle Ages with many fun activities for children and costume and drawing competitions. ABCD Livres offers us new books at very affordable prices for all ages.

On our stand, you will discover our new products, in particular our delicious iced teas and frozen lemonades from JOMO (which you can taste).

The Magic of Spring - 3rd edition :

Find us at 20 avenue Jules Ferry in Avesnes Les Aubert on Saturday April 6 from 10 a.m. to 6:30 p.m. and Sunday April 7 from 10 a.m. to 6 p.m.

On the program:

• Drawing competition: "If I had lived in the Middle Ages..."
• Costume competition and photo shoot
• Children's makeup
• Fair for young and old
• Fast food

Many exhibitors will be present alongside us:

• Mika's Games
• Marshmallow & Iris
• The Victime Lience association
• ART&RIC'
• Cleopatra's secrets
• Montay Carpentry
• Betty's workshop
• Corinne & her earthenware
• The Fashion Boutique
• Toys of yesteryear and today
• O scented fondants Léa' Dore

Many questions around this feast of gluttony. So, Cindy and I thought it would be nice to do a little update while conducting our little investigation and let me tell you: we learned a lot!

A little history

Before being the day when the little Easter bells go by and drop delicious chocolates for our little wolves, Easter is above all one of the most important holidays in Christianity! It is also one of the oldest festivals among Christians. Celebrating the resurrection of Christ, it is celebrated in many countries and sometimes in very different ways!

A bit of spelling

We often see the two spellings “Passover” and “Easter”. But how do you write Easter? And what is the difference between the two spellings?

Passover is a feminine name, it designates the Jewish holiday. We also say “the Passover”. It was in the 15th century that the distinction appeared and marks a difference between Passover (the Jewish holiday) and Easter (the Christian holiday).

What about Easter chocolate?!

In reality, the origin of Easter starts well before all that: in antiquity. Indeed, in Egypt, as well as in Persia, it was customary to offer chicken eggs decorated and painted red at the arrival of spring. The egg symbolizing birth and spring being the season when nature comes back to life after its long winter silence.

It was then that the Christian religion made its appearance: during the period of Lent (40-day fasting period), Christians were not allowed to eat eggs. Despite everything, the hens continued to lay. So rather than ending up with eggs on your hands, it was then customary to decorate them and then offer them.

Inspired by this tradition, the Russian Emperor Nicolas II will even go so far as to encrust golden eggs with precious stones to offer them to his family.

For years, Easter eggs have therefore remained simple decorated and painted eggs.

Time passes and the Easter celebration continues. Gradually, the idea of ​​filling them with chocolates appeared.

Civilization advances, evolves and Easter becomes more and more popular. Know-how and technologies are evolving, chocolate makers are now equipped with molds that allow them to give free rein to their imagination. It then becomes possible to make eggs entirely in chocolate. Finished the round egg, the Easter egg can now be oval, display patterns, it is also decorated and sometimes it even wears a ribbon or it sits proudly on a nest.

Spring passes and tradition gradually gives way to the creativity of chocolate makers, and then other animals make their appearance. Logically, it is the hen who joins the adventure. Over the years, we will find other barnyard animals and even a fish from time to time.

But when do the Easter bells arrive?

Yes, Easter is not just chocolate eggs, it's a whole ritual!

Still in the Christian religion and in order to commemorate the death of Christ, when the last days of Lent come, the church bells are silent for 3 days. Not a single one rings from Maundy Thursday until the eve of Easter.

At the time, children were told that the bells were sent to Rome in order to be blessed by the Pope. When they return, they will ring the bell, scattering delicious Easter eggs collected during their journey that the children will hasten to collect the next day in their garden.

And the Easter Bunny in all this?

The rabbit is an animal that reappears in the fields at the time of spring, it is a symbol of renewal and fertility. It is from Germany that this tradition would come (Osterhase, Easter hare in French).

The origin of the rabbit would come from an old German legend which told that a mother, without many means and unable to offer sweets to her children, decorated eggs which she hid in the garden on Easter Day. When the children went on an “egg hunt” in the garden, they saw a rabbit and thus believed that it was the rabbit who had laid the eggs!

Another origin, also from Germany, would come from the goddess Eostre who was celebrated during the spring equinox. His emblematic animal was none other than the hare! It is also from the name of this goddess that the Easter holidays are called "Easter" in English.

Easter at Essence Box

Chocolate

Surprise box chocolates from P...

€8.99

• New

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This year, Easter is synonymous with originality and craftsmanship at Essence Box. We have chosen 100% French products to offer and to have fun. We trusted the Chocodic brand, a French brand that has existed since 1995 and offers chocolates that are as good as they are original.

You will find in our special Easter category small surprise boxes , chocolate game controllers or construction games . And all this at an affordable price!

If you also want to please your children with fun and educational games, don't hesitate to check out our Bioviva games to have a good time with your family.

A little history

Do you know where Valentine's Day comes from?

There are several hypotheses for the origin of Valentine's Day, but it seems that the real origin comes to us from Great Britain in the 14ᵉ century. February 14 would have been designated as lovers' day, as they believed that the birds chose this day to mate. 

In the middle of the 19ᵉ century, Valentine's Day became a commercial holiday in the United States with the sale of cards, flowers and gifts that were offered to one's "Valentine" or "Valentine". Nowadays, Valentine's Day, like many other holidays, has become a very lucrative commercial holiday and inevitably can have a very strong ecological impact!

So the first piece of advice we can give you is simply not to do too much to celebrate this holiday: you don't need to be overwhelmed by a mountain of gifts to show your love. Indeed, every year the brands put "the package" on the offer of Valentine's Day, but you are not obliged to succumb to the temptation by buying all that could correspond.

So, we're going to show you that it's quite possible to celebrate this lovers' day without spending hundreds of euros and without falling into clichés.

Do not fall into clichés

For many, Valentine's Day is synonymous with a bouquet of roses! So yes, the rose is the symbol of love par excellence and red is the color of passion, but the rose is also an ecological disaster if you offer it at this time. Indeed, these are not seasonal flowers in France and they are often imported from Kenya. According to the founder of "Fleurs d'ici":  a bouquet of 25 imported roses is the carbon equivalent of a Paris-London plane! 

So, the rose for the feast of lovers: we avoid. Especially since if you want to offer a bouquet, there are many other varieties of flowers that are in season at this time: magnolias, orchids or anemones  and why not offer a succulent (such as succulents) which will have the advantage of lasting much longer!

For Valentine's Day, you don't have to buy the most expensive gift to show that you love the person. It's not the value of the gift that will prove your love.

Provide time and attention

The most important thing, on this special day, is to spend time together. And it starts in the morning! You can prepare breakfast (in bed or not) in the morning before going to work.

If you feel the soul of a poet, why not write a beautiful love letter to declare your flame. No need to be called Victor Hugo or Shakespeare, show humor! Having a good time also means laughing together. Decorating the day with little messages of poetry can also be very nice!

In the evening, you can have a small romantic dinner for two that you prepare for two (unless you plan to surprise your Valentine or your Valentine). A meal with local and seasonal products to eat healthy while reducing your carbon footprint. For the table, a little special Valentine's Day decoration: a few flowers or petals, candles, little paper hearts...

You can also plan an unusual romantic weekend in eco-places. We put you the link of the site " Family Ecolodge " which offers romantic, ecological and unusual stays! Perfect for getting together and cutting yourself off from everyday life!

Opt for an ecological gift

If you want to please your other half by giving him a gift, we favor useful gifts, ideally ones that we keep for the long term. We dodge gifts made of plastic or made abroad. Ideally, 100% French, local or handmade. And if it is all three at the same time: well done, that's perfect!

We have also prepared a  special box for Valentine's Day (on which you benefit from a 10% discount) with zero waste products and small delicacies to enjoy as a couple.

And if you want to make a beautiful gift wrap, favor ecological packaging such as  furoshiki or handmade packaging. You can read our  article on how to easily do without disposable gift wrap.

With that, we wish you a beautiful and happy Valentine's Day!

*€5 discount valid from February 1 to 15, 2023 for a minimum purchase of €15.