Pink October is the annual communication campaign to raise awareness among women about breast cancer screening and also to raise funds for research . It is important to advance medicine by mobilizing everyone against this disease.

This month is not only a month of awareness but also a month of hope and unity . It reminds women and their loved ones of the importance of early detection and support for people affected by breast cancer.

This campaign, created in 1985 in the United States, runs from October 1 to October 31 each year . In most municipalities, actions are put in place during the month of October (walking, running, sale of goodies, etc.). Check with your municipality if you would like to participate in one of them.

Why is it important to advance research?

• 1 in 8 women risk being affected by this cancer during their lifetime
• More than 60,000 women are affected by this cancer each year
• 12,000 deaths per year in France
• 88% survival rate if detected early, at the localized stage.

Key dates from 25 years of medical advances:

• 1998 : First targeted treatment against HER2+ breast cancer.
• 2004 : Generalization of organized breast cancer screening in France.
• 2011 : First result on the effectiveness of hormone therapy in preventing recurrence of hormone-dependent breast cancer.
• 2016 : Targeted therapy for women with locally advanced or metastatic breast cancer, positive for hormone receptors and HER2.
• 2018 : A first specific targeted therapy for BRCA1 and BRCA2 breast cancers.
• 2019 : Discovery of immune cells that attack cancer cells. Female survival improved by up to 80%.
• 2022 : First immunotherapy for locally advanced triple-negative breast cancers.

If you want to know more about the breast cancer screening campaign, go to the League Against Cancer page.

The “Ch’ti Coureurs” association:

For our second year of participation in Pink October, we have once again chosen a local association very involved in the fight against cancer: the "Ch'ti runners".

The objective of this association created in 2007 is to improve the daily lives of people affected by cancer in the Hauts-de-France region . The actions carried out aim to raise money which will then be used to finance palliative care. This palliative care is active and continuous non-medical care which is provided and practiced by an interdisciplinary team. They complement medical care and are treatments that serve to relieve the patient's pain and soothe their psychological suffering.

Each year, several actions are put in place, including Roparun, the Caudry urban trail, the Playmobil exhibition, quiz evenings, etc. in order to raise as much money as possible to help the sick.

For them, nothing is impossible . There is no such thing as small gestures and each gesture, no matter how small, can have immense consequences and can even change a life!

If you would like to know more about this magnificent association, do not hesitate to visit their website !

“Adding life to their days when it is no longer possible to add days to their lives”

Essence box and Pink October

Essence Box

Pink Ribbon Pin

€2.99

(18 reviews)

 Quick view

Throughout the month of October, we will be selling pins bearing the image of Pink October and all the amounts collected will be donated to the association at the end of the campaign.

In addition, for each order that you place on our site during the month of October, €1 will be donated to this association.

We are all mobilizing during this month of October for this good cause!

Some useful illustrations for breast cancer screening:

Every year, a symbolic day marks a worrying turning point for our planet: Earth Overshoot Day ( EOD ). This day corresponds to the date of the year on which humanity has consumed all the resources that the Earth can regenerate in a year.

What is Earth Overshoot Day?

It is calculated by the American NGO Global Footprint Network and aims to visualize and raise awareness about our consumption. Earth Overshoot Day is an estimate based on the global ecological footprint.

It compares human demand for natural resources (food, wood, fiber, CO₂ absorption, etc.) with the Earth's capacity to renew them.

Since the 1970s, this date has continued to move forward in the calendar, a sign of ever-increasing consumption and increased pressure on ecosystems.

Growth that makes you think

• In 1971 , Earth Overshoot Day fell on December 29 .
• In 1990 , it was already October 16 .
• In 2023 , it took place on July 25 .

This acceleration shows that humanity currently uses 1.7 Earths to meet its needs. For example: If everyone lived like a European, it would take 2.8 planets , and like an American, it would take 5 planets !

The main causes

Several factors explain the advancement of this date:

1. Overconsumption : Food production and waste, fashion, electronics, etc.
2. Fossil fuels : The CO₂ emitted exceeds the absorption capacity of forests and oceans.
3. Deforestation : The destruction of ecosystems reduces the capacity for regeneration.
4. Intensive agriculture : It depletes soil and water resources.

How can we move this date forward?

Everyone can contribute to reducing their ecological footprint:

• Food : Reduce meat consumption, favor local and seasonal products.
• Energy : Opt for renewable energies, limit polluting travel.
• Responsible consumption : Buy less or buy better (second-hand). Don't hesitate to give your items a second life rather than throwing them away or repairing them (repair cafés are a good way to learn, share, and save money).
• Awareness : Educate and inform about ecological issues.

Conclusion

Earth Overshoot Day is a reminder of our impact on the planet. For us and future generations, it reminds us that our planet is not eternal and that it is important to measure every action we take. Solutions exist, and every action counts.

And you, what are you doing to reduce your ecological footprint? Feel free to share your tips with us in the comments.

We offer you a range of organic and fair trade teas that cultivate both tradition and creativity. Healthy and delicious blends that are good for both your health and the planet, preserving tomorrow’s treasures.

However, choosing a prestigious tea alone is not enough to ensure a successful tasting experience. Even the noblest vintage can disappoint if poorly prepared. Conversely, a more modest tea can reveal its full finesse if a few essential rules are followed. Some speak of the “art of tea,” but this know-how is not reserved for an elite: it relies above all on four fundamental elements.

The 4 Key Elements to Brewing Great Tea

1. Choosing the Right Water

Tea is primarily… water. And not just any kind. Water that is too hard or strongly flavored (chlorine, iron, etc.) will mask the aromatic subtleties of the tea. Ideally, it should be pure, tasteless, and odorless.

• To avoid: highly mineralized waters or water that has been boiled multiple times.
• To favor: filtered water or neutral mineral water. Filtered tap water is often an economical and effective option.

2. Choosing the Right Teapot

The teapot is not just a container. It influences the temperature, the brewing time, and sometimes even the taste.

• Basic rule: reserve your teapot exclusively for brewing tea. Avoid saucepans or multi-use utensils.
• Maintenance: rinse with clear water, no soap or brush. The inner patina – known as "seasoning" – is valuable.
• Types of teapots: Enameled Japanese cast iron: perfect for green teas, excellent heat retention. Yixing clay: ideal for retaining aromas (one teapot per tea type). Glass, porcelain, silver, or pewter: choose according to your preference and tea style.

Need a teapot?

3. Respecting Infusion Time and Temperature

Each tea has its own requirements. The most common mistakes? Water that's too hot or steeping too long.

Some practical guidelines:

All of these instructions are listed on the back of our tea packages, so you can easily find your way without wracking your brain!

Discover our teas and infusions

Best Practices:

• Scald the teapot before brewing.
• Moisten the leaves briefly while the water is heating.
• Use about 2 to 2.5 g of tea per 25 to 30 cl cup (roughly one heaping teaspoon for whole leaves).
• Remove the leaves or filter at the end of the steeping time to avoid bitterness.

4. Choosing the Right Filter

A good-quality filter allows the leaves to fully open and the infusion to reveal its full potential.

Preferred: Large built-in teapot filters. Unbleached paper filters: biodegradable and hygienic. Cotton filters ("socks"): perfect for large leaves or herbal infusions.

Bonus: A Few Practical Tips

How to Remove Caffeine from Tea?

Want to enjoy tea without the effects of caffeine? It’s possible to partially "decaffeinate" it at home:

• Make a very short first infusion (30 seconds to 1 minute), then discard the water.
• Then brew as usual.
• This method removes a good amount of caffeine while preserving the flavors.

Should You Add Sugar, Milk, or Lemon?

Traditionally, purists swear by plain tea, with no additions. But every culture has its own customs:

• English and Indian people add milk.
• Moroccans heavily sweeten mint green tea.
• Tibetans add yak butter!

In the end, it’s a matter of taste. Tea is universal precisely because it adapts to everyone’s traditions and preferences.

Conclusion

Tea is demanding, but it rewards those who give it attention and care. No need for fancy equipment or expert training: by simply respecting the four pillars of preparation – water, teapot, time, and filter – you’ll discover the full richness and subtlety of this ancient beverage.

So, kettle on!

Table of Contents

• The 2025 Theme
• Why take part in this day?
• Key figures
• Conclusion

Every year on June 5, we celebrate World Environment Day. This day was established by the United Nations Environment Programme (UNEP) in 1972 in Stockholm. Its goal is to raise public awareness of the importance of protecting our environment, as well as to encourage concrete actions for its preservation. More than 150 countries take part in this day every year.

The first celebration took place in 1973 under the slogan "Only One Earth". Over the years, this day has mobilized millions of people and helped influence our consumption habits and environmental policies, both nationally and internationally.

Each year highlights a specific theme. For example, in 2023, the theme was "Land restoration, desertification and drought resilience", which helped shed light on the current issues related to climate change.

Ok, but in real life, how do we do it?

Food :

We don't eat 2 times more, but 2 times better ❤️

• Rather of biological origin for less supply of pesticides but more in nutrients.
• Living : raw vegetables, sprouted seeds, vegetable juices or fruits/vegetables, algae in small quantities, fresh herbs for a contribution in vitamins and minerals. For cooking vegetables, prefer a soft steam cooking which will be better loaded with vitamins and minerals.
• Rich in omega 3 : rapeseed vegetable oil, linen, capeline, nuts, small fatty fish (sardines, anchovies, mackerels, herring), oleaginous seeds (almonds, nuts, cashews ...) to promote the development of the nervous system and retina and limit the risk of prematurity.
• Complete rather than refined for more nutrients.
• Rich in iron to limit the risk of prematurity: egg, chicken, beef, duck, oyster, chickpeas, lentils, soy flour.
• Rich in calcium to help baby skeleton and prepare breastfeeding: dairy products, sardines with edges, sesame seeds, almonds, Brazil nuts, nuts, watercress, broccoli, cabbage, sauerkraut, tofu, soy milk enriched in calcium.
• Rich in vitamin B9 to avoid malformations of the fetus and the risk of miscarriage: egg, shrimp, salad, spinach, cabbage, broccoli, red fruits, kiwi, banana, pear, full cereals and pulses, wheat germ, certain fermented cheeses, willow pollen.
• Rich in vitamin D for bones : fatty fish and their oil in particular cod liver, raw egg yolk, dairy products.

⚠️ Not too much salt and sugar, avoid raw milk cheese, raw meat, cold meats, raw seas.

And for the small ailments of pregnancy, what do we do?

Nausea:

For nausea, several natural methods will help you fight them:

• Lemon essential oil
• Fresh ginger in pieces in a bottle of water
• Herbal tea or lemon balm
• Massage and sophrology

For traffic concerns:

• Hamélis hydrosol
• Scottish shower
• Essential oil or bourbon geranium in massage with vegetable oil

Stretch marks:

To avoid having stretch marks during pregnancy:

• Musk pink vegetable oil or massage avocado

Transit lent :

If you have a little slow transit concerns during your pregnancy:

• Psyllium blond
• Mauve herbal tea
• Special digestion herbal tea
• Water rich in magnesium

Stress and sleep:

If you feel stressed or find it difficult to sleep, here are some little tips:

• True lavender essential oil or soft orange in diffusion
• Orange flower or Roman chamomile hydrosol diluted in a bottle of water
• Hot bath with a few drops of true lavender or geranium essential oil (using a neutral base)
• Contact with nature
• Sophrology
• Massage
• Relaxation or anti stress or sleep herbal tea

⚠️ These tips do not replace the doctor's advice. Before taking a complement, it is important to contact a professional.

Pink October is an annual communication campaign to raise women's awareness of breast cancer screening and also to raise funds for research . This campaign, created in 1985, runs from October 1 to October 30 each year.

According to the League Against Cancer, breast cancer is the most common cancer in France and the leading cause of cancer death in women. It is therefore important to talk about it and get tested as soon as possible.

In 2021, only half (50.6%) of the women concerned took part in organized breast cancer screening. However, when detected early, breast cancer is cured in 90% of cases.

This is why it is important for everyone to mobilize during this month of October in order to raise awareness about breast cancer screening but also to raise money to advance research.

If you want to know more about the breast cancer screening campaign, go to the League Against Cancer page.

Living the future with the CBD Team:

For our 1st year of existence, it was important to get involved in the Pink October campaign. We have therefore chosen an association in our region that is particularly close to our hearts: "Living the future with the CDB Team".

The association, located in Caudry (Nord), brings together people who are or have been affected by cancer around physical activities, such as the Dragon Boat.

But that's not all, it also and above all offers its members the opportunity to create, maintain and develop a friendship, a solidarity by providing support for the purpose of well-being.

Who better to talk about the association than its president, who for the occasion, gave us the pleasure of providing us with a nice illustration to present the CDB Team:

Essence box and Pink October

Essence Box

Pink Ribbon Pin

€2.99

(18 reviews)

 Quick view

Throughout the month of October, we will be selling goodies bearing the image of Pink October (pins and necklaces) and all the sums collected will be donated to the association at the end of the campaign.

In addition, for each order you place on our site during the month of October, €1 will be donated to this association.

We are all mobilizing for this good cause!